With the Mailchimp integration in MICE Operations, you can automatically send form submissions from your request widget directly to Mailchimp. This allows you to add client contact details - with their consent - straight to your newsletter list. In this article, we walk you through how to activate the integration and how data such as name, email, event type, location, and selected package is transferred to Mailchimp.
Activate integration
In MICE Operations, go to Setup and in the setup menu go to Integrations > Links and then Mailchimp.
To activate the link, you will need the API Key and the List ID.
1. Api key:
Click on the link below to watch the instruction video to create the API Key in Mailchimp.
2. List ID (Audience ID)
Go to the Audience tab in mailchimp.
If you have more than one "audience", click on the "Current audience" drop down and choose the desired audience.
Click on "View Contacts".
Click on the "Settings" drop-down and click on "Audience name and defaults".
At "Audience ID" you will see a code with different letters and numbers. Copy this code and paste it into MICE Operations under "list ID".
At the bottom of the request module there will now be a checkbox mentioning; "I want to receive the newsletter". This way, the recipient give permission to receive your newsletter.
Explicit consent of the recipient is required to send a digital newsletter.
If a client ticks the checkbox and sends the request, the following information will be sent to Mailchimp: e-mail address, first name, last name, event type, chosen space, set-up and package.
The data is sent to Mailchimp with these merge fields:
EMAIL: email address
FNAME: first name contact person
LNAME: last name contact person
EVENTTYPE: name of chosen event type
LOCATION: name of chosen space
SETUP: name of chosen setup
PACKAGE: name of chosen package(s)