With the reports in MICE, you gain instant clarity on event planning and sales figures in your account. Whether you want to see during which periods revenue peaks, which event types and products are most in demand, or how many events have been booked per event planner - the numbers are ready and waiting for you.
The reports in MICE are divided into 5 topics:
Sales Report
Shows event revenue based on the event's creation or request date.Billing Report
Displays all invoices issued in MICE.Revenue Report
Provides insight into event revenue based on the event’s start date.Product Report
Breaks down revenue by product category, individual product, or event.Cancellation Report
Lists all cancelled events and the reasons for cancellation, based on the (start) date of each event.
Data filtering in reports
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1. Sales report
This overview shows how much value of leads has been generated or is expected in a certain period based on the creation or request date of events, and how much of these has been converted per year, quarter and month. In this overview you can see:
Number of events
Total sales value
Sales value confirmed events
Sales value of cancelled events
Sales value of open events
Group by date
An overview per year, quarter or month.
Group by location
An overview of the total sales per location.
Group by event
A detailed overview per event.
2. Billing report
The billing report shows an overview of all invoices, regardless of whether or not they have been paid.
Note that the billing report does not take into account any (partial) payments.
Overview of:
Number of events
Total amount excluding VAT
Total value per VAT rate
Total amount including VAT
Total unpaid amount (not billed)
Group by date
An overview per year, quarter or month.
Group by invoice
An overview on invoice level.
3. Revenue report
The turnover reports show the turnover made or expected based on the date of the event.
Overview per year, quarter or month:
Number of events
Total turnover value
Total turnover confirmed events
Total turnover of events in option
Average value per guest
Group by location
An overview of the total revenue per location.
Group by event
A detailed overview per event.
4. Product report
The product report shows the revenue based on category, product or event for the time period that you have selected.
Overview per selected date range:
Number of events
Total turnover excluding VAT
Total turnover including VAT
Cost price
Revenue per category
All products and arrangements in the system are categorized. Using the category overview, you get insight into the revenue per product category.
Overview per product and package
Get an overview per self-defined period what the turnover per product, location costs and arrangements are. This gives you immediate insight into how often certain items have been purchased and what are the hot products.
Overview per product per event
In order to get a better insight into who has purchased certain products, it is possible to generate a product overview per event. All you have to do is select a period and under each product you will see an overview of the corresponding events. By clicking on the event you go directly to the appropriate event dashboard.
5. Cancellation report
This overview shows all cancelled events and the reason of cancellation. The reason of cancellation of events are shown in a circle diagram, based on the time period that you have selected.
Overview based on set date range:
Name of the event (as hyperlink)
Date of creation event
Event date
Planner assigned to the event
Client
Contact person
(Primary) location of the event
Event type
Number of guests
Total revenue excluding VAT
Revenue per guest
Reason of cancellation
Source*
* The source refers to where the event comes from. It shows the name of the request for proposal tool if the event was requested via the widget, or the field is empty, which indicates the event is manually created by a team member in the back office.
FAQ
Can I add custom data to a report?
No, the available data is fixed. However, you can group the report by different data points (using the button in the top right corner) to generate a more or less detailed report.